How a Firm's Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy
نویسندگان
چکیده
منابع مشابه
Special Issue: Digital Business Strategy How a Firm’s Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy
In this paper, we examine how the competitive industry environment shapes the way that digital strategic posture (defined as a focal firm’s degree of engagement in a particular class of digital business practices relative to the industry norm) influences firms’ realized digital business strategy. We focus on two forms of digital strategy: general IT investment and IT outsourcing investment. Dra...
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ورودعنوان ژورنال:
- MIS Quarterly
دوره 37 شماره
صفحات -
تاریخ انتشار 2013